This morning I received an email from Alexander, one of my email subscribers, asking me for more information about how to optimize images for SEO on a WordPress blog.
This post is my answer to Alexanders question. I thought it was a nice idea to create a quick video and blog post about how I optimize images on my blogs and post it here so more than one person can benefit from Alexanders question.
How To Optimize Images For SEO
The first thing I do to optimize an image on my blog is make sure that the file name that I upload to WordPress is named as the keyword that I am trying to rank my post for. I will use this post as an example. I took a screenshot of the email that I received from Alexander to embed in this post for an example.
I’ve decided to target “optimize images for seo” as the keyword for this post, so after taking the screenshot from my inbox I renamed the file to optimize_images_for_seo.png before uploading it to WordPress.
Optimize Images For SEO Using Alt Tags
The next thing I do to improve the SEO of images on my websites is to use the Alt Tag and enter the keyword again as the alt tag. This is the text that will appear in place of the image if for some reason your visitors browser cannot load the image. In that case it will display whatever text you set as the Alt Tag.
If you add multiple images to your posts like you should, then each image should be targeting a different related keyword or a secondary keyword that you would like to rank the page for. As you can see in this post, I’ve added multiple images and each one is targeting a different, yet similar, keyword relating to how to optimize images for SEO on a WordPress blog.
Include Your Image SEO Keywords In The Description
When you upload an image to WordPress, make sure you fill in the description! So many people leave it blank for whatever reason and could be losing out on a tiny but valuable SEO boost from the images in their posts. Be sure to include the keyword in the images description field, this helps google spiders know more about what the image is about.
Make Your Images Clickable
Another thing that I like to do is make most of my images clickable. To do this, just link your image either to itself (the URL of the image after it’s been uploaded to your site) or to the URL of the post that it is embedded in.
I haven’t experimented too much with which is better, linking to the image URL or the post URL, but either one seems to work fine for me, just make sure the image is clickable. It seems like Google uses the Alt Tag as a type of anchor text for the clickable image, which is why this is an important part of your image optimization efforts.
That about wraps it up! I hope this answered Alexanders question and helped you learn how to optimize images for SEO on your WordPress websites. If you have any questions about things like this, feel free to contact me and ask – I love answering questions here on my blog for everyone to learn from.